A few items in this picture stand out.
1. The 18 challenges appear to be step-by-step instructions provided on-screen instead of a printed book.
2. The icons appear to be different colors, but this MAY simply be a limitation of the photo.
3. There appears to be no explanation for the word 'humanoid' unless these are the steps to create the AlphaREX.
4. I wish you could see actual text for the 'Programming Brief' and the 'Challenge Brief' sections.