CNBC (cable news US) recently interviewed individuals about LEGO's business techniques and one of our own contributors, Chris Smith was one of them!
CNBC is airing a 5 part series named "The Business of Innovation" on Sunday nights. The website is http://innovation.cnbc.com/en. They have posted the episodes that have aired to this point and will post the remaining parts as they air.
In part 3 - "New Tricks & Old Dogs" they will discuss companies that ask customers what they want. LEGO used this somewhat unorthodox business practice during the LEGO MindStorms Robotics NXT Development Program. As part of this program, Chris was one of the 100 roboticists worldwide asked to help out.
When & Where:
Sunday - March 18th at 8pm Central
Time Warner cable channel 45 - CNBC (the regular CNBC not the world version)