May 1, 2007

“How consumer involvement creates the best product”


The LEGO Group is very satisfied with the success of working with their fans to create the NXT. This was expressed on page 15 of their recently released 2006 Sustainability Report, as shown in the snippet below:

“The LEGO Group has increasingly wanted to involve our most enthusiastic consumers in the development of our products, in order to use the tremendous knowledge and creativity these fans possess. This would also give consumers the opportunity to help create precisely the products they want. The development of LEGO® MINDSTORMS® NXT is a good example of how such cooperation can create a unique product.”

We thank you LEGO for listening to your fans - giving us the opportunity to help create the products we really want!

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